Admin eats your best hours
Emails, CRM updates, and paperwork pile up. The work that earns commission gets pushed to nights and weekends.
Bilingual assistants for U.S. real estate pros
Reliable help for your real estate business,
ready on day one.
A trained, dedicated assistant who works in your time zone. They keep your inbox, listings, and closings moving, so you can get back to clients.
Handled for you, start to finish:
- Recruiting
- Vetting
- Contracting
- Payment
Founding-client access
You're early — which means direct access to your assistant, a say in how the service is set up, and pricing built around your office, not a rate card.
- Dedicated assistant, not a shared pool
- Real-estate-exclusive — no generalist VA training gaps
- Clear boundaries around licensed activity, by design
100%Real estate. It's the only industry we staff for.
1Dedicated assistant who learns your business. Never a shared pool.
~1 weekTo meet your first hand-picked candidates
Your hoursLatin America time zones overlap the US workday
Sound familiar?
You got into real estate to work with people, not paperwork.
Follow-ups slip through
A lead goes cold. A lender waits on a document. One missed step can cost a client or delay a closing.
Hiring locally is costly and risky
Salary, taxes, benefits, and training add up fast. If the hire doesn't work out, you start over.
In real estate, if you don't have an assistant, you're the assistant.
What they handle
One assistant. Five ways to move your business forward.
Pick one focus or mix a few. Your assistant learns your systems and works the way you do.
Admin & EA
Administrative Support
Time back for clients and new business.
- Inbox management & triage
- Calendar management & scheduling
- CRM data entry & contact upkeep
- Contracts & documents from your templates
- Phone answering & message-taking
Listing & Marketing
Marketing Support
Listings go live faster and look polished.
- Listing descriptions in English & Spanish
- MLS input (agent-approved)
- Coordinating photographers & showings
- Flyers, postcards & social graphics
- Email newsletters & drip campaigns
- Market research — comps & pricing trends
Transaction Coordination
Transaction Coordination
Every deal stays on track to close.
- Tracking every deadline & contingency date
- Coordinating lenders, title, inspectors & appraisers
- Scheduling inspections, appraisals & walkthroughs
- Document collection & e-signatures, contract to close
- Status updates for clients, lenders & title
- Post-closing wrap-up & compliance files
Compliance
Compliance Coordinator
Files stay complete and audit-ready.
- Transaction file audits for missing documents & signatures
- Checking files against your brokerage's compliance checklist
- Chasing agents for outstanding paperwork
- Tracking license renewals & continuing-education deadlines
- Organized, audit-ready digital filing
SOI & Gifting
SOI & Gifting Coordinator
Past clients hear from you, on time.
- Building & maintaining your mailing lists
- Client & referral gifts, ordered and sent on time
- Closing, anniversary & birthday touches
- Handwritten notes, cards & direct mail
- Referral thank-yous & sphere-of-influence follow-up
How it works
From first call to first task in four simple steps.
You choose who joins your team. We take care of the sourcing, vetting, contracts, and payments so you don't have to.
1
Tell us what you need
A short call about your workload, tools, and hours. We map out the role together.
Day 12
We match and vet
We recruit, test skills and language, and check references. Only strong fits reach you.
Within ~1 week3
You meet and choose
Interview your shortlist. Pick the person who fits your style. You make the final call.
Your schedule4
We handle the rest
Real estate workflow training, contracting, payment, and ongoing support. You just send the first task.
Live in ~2 weeksFree consult. No commitment. You'll know exactly what it costs before anyone starts.
Start with step one
People, not bots
Real estate is a relationship business. Your support should be a real person.
Your clients can tell when they're talking to a chatbot, and in a deal worth hundreds of thousands of dollars, that erodes trust. Your Leal assistant is a real person who knows your name, your clients, and how you like things done.
We named the company Leal, "loyal," because turnover is the hidden cost of hiring help. Every time an assistant leaves, you start over. We build to prevent that.
We hire for the long haul
We screen for commitment and fit as well as skills, and we look for people who want a career, not a gig.
Real estate training from day one
Your assistant already knows how a transaction works, so you're not teaching the basics.
We stay involved
We check in regularly with you and your assistant, so small issues get fixed before they turn into a resignation.
Who it's for
Built for every size of real estate business.
Same real-estate-trained assistants, same clear scope. The value just lands differently depending on how you work.
Solo agents
Your first hire, without the payroll headache. Spend your time showing homes and winning listings, and get your evenings back.
Real estate teams
One shared assistant or one per agent. Keep every lead, listing, and file moving the same way, and scale up for a busy season without hiring an employee.
Brokerages
Scale support across your office, with none of the employer overhead. Give agents back-office help that keeps them productive and loyal. It's a recruiting and retention edge other offices can't offer.
Pricing
Full-time help without full-time overhead.
Here is how a Leal Assistant compares to hiring someone locally.
| Category | Local hire | Leal Assistant |
|---|---|---|
| Monthly cost (full time) | $4,600+ with taxes and benefits | From $2,500/mo |
| Employer payroll taxes and benefits | You pay and manage | None to manage |
| Recruiting and vetting | You find, interview, and screen | Done for you |
| Contracting and payment | Your time and setup costs | Handled by us |
| Bilingual English and Spanish | Hard to find | Standard |
| If it isn't the right fit | Start the search over | Free replacement within 90 days |
| Estimated annual savings | — | About $25,000 per year |
Get your custom quote
Month to month. No setup fee. We'll price it based on hours and scope.
$2,500/mo is our founding-client rate for a full-time assistant, locked for 12 months for our first clients. Local figure is based on median Utah salaries for administrative and transaction coordinator roles (Salary.com, ZipRecruiter) plus typical employer costs of 25–40% on top of salary. Directional estimates, not a formal wage survey.
Clear roles
What your assistant handles, and what stays with you.
Your assistant takes the support work. Anything that needs a license stays in your hands, and they're trained on exactly where that boundary sits, so you never have to wonder.
What your assistant handles
- Administrative & inbox/calendar support
- Scheduling — showings, inspections, closings
- Marketing execution & listing input
- Transaction paperwork & deadline tracking
- Comps & market research
- Compliance file checks & document chasing
- Mailing lists, client gifts & referral thank-yous
Stays with you, the licensed agent
- Negotiating offers, counteroffers & contract terms
- Advising clients on price, terms, or strategy
- Interpreting contracts or disclosures
- Showing property or holding open houses
- Cold-calling to solicit prospects
- Representing themselves as your license
- Any activity that requires a real estate license
About us
Leal means loyal. That's the whole idea.
Leal Assistant was founded by a sales and revenue executive with over 20 years leading go-to-market teams. After two decades of relying on operators who made the work run, we built Leal Assistant to bring that same discipline — vetted people, clear scope, real accountability — to real estate offices that need the same thing.
We're a US-based company, not a faceless national marketplace. You'll have a real person to call when something needs fixing.
DependableThey show up, on time, every day.
WarmYour clients feel looked after.
OrganizedNothing falls through the cracks.
US-based companyFounder-ledDirect line to our team
FAQ
Questions we hear most
Will my assistant work in my time zone?
Yes. Our assistants are based in Latin America, where time zones line up with the U.S. workday. We set working hours around your schedule, so your assistant is online when your clients and lenders are.
Are the assistants really bilingual?
Our assistants are screened for English fluency in writing and on live calls, and Spanish is their native language. That means they can also help Spanish-speaking buyers and sellers.
How do you vet candidates?
We screen for experience, written and spoken English, reliability, and real estate skills. Candidates complete skills tests and interviews, and we check references. You only meet finalists who pass every step, and you interview them yourself and make the final call.
What does it cost?
Our founding-client rate is $2,500 per month for a full-time assistant, locked for 12 months for our first clients. Final pricing depends on the role and scope, and we'll confirm it on your free consult, before anyone starts.
Who pays and manages the assistant?
We handle recruiting, contracting, and payment, and you pay us one flat monthly fee. You direct the day-to-day work. We check in regularly and find a replacement if the match isn't right.
Are there long-term contracts or setup fees?
No long-term contracts and no setup fee. Service is month to month, and if the fit isn't right in the first 90 days, we replace your assistant at no cost. Cancellation terms are spelled out in your service agreement.
What tools can they use?
The ones you already use. That typically means your CRM (such as Follow Up Boss or kvCORE), e-signature and transaction tools, Canva, and Google Workspace. If you use something else, we'll train them on it.
Can my assistant negotiate, cold-call, or talk price with clients?
No. Those activities stay with you as the licensed agent. Your assistant handles the support work around them, like scheduling, paperwork, deadlines, and follow-up. Licensing rules vary by state, so check with your broker about which tasks unlicensed assistants may perform.
How do you keep my client data secure?
Assistants sign confidentiality agreements. We recommend shared logins through a password manager and role-based access in your CRM, so you control what they can see and can remove access at any time.
How fast can you place someone?
Most clients meet their first hand-picked candidates within about a week, and their assistant starts within about two weeks. Book a consult and we'll give you a clear timeline for your role.
Get in touch
Tell us what's eating your week
A few lines is plenty — we'll follow up with what a dedicated assistant would look like for your office.
Where we are
Based in: the United States
Currently serving: US brokerages & teams
Looking for work? ¿Buscas trabajo?
Bilingual and interested in a long-term career in real estate support? We'd love to meet you.
Apply to join →